Book Publicity 101

We see a lot of books for potential review at January Magazine. A lot. Most often, review books arrive with minimum fanfare. A book, a press release in an envelope of a suitable size to accommodate both. Truthfully? We like it that way. We tend to note the aberrations, though. For instance, the single book that arrives in a box big enough for 10 will make us frown. (And it happens far, far more