A Book by Any Other Name Is Still a … Oh, Never Mind

In 2001, Gateway Computers sued a company over the use of the distinctive black on white pattern of holstein cattle. They maintained that they were the only ones who could use that “cow” pattern on a computer-related item.

The buzz was thick and deep. Was it not the height of hubris, people asked, to trademark an organization of colors and shapes that had originally occurred in nature?

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