Publishing Industry Ready for Reboot as Frankfurt Gets Underway
Tuesday, October 11, 2011 Posted by Unknown at 2:15 PM
Publishing is facing a revolution, author Mitch Joel told a rapt audience at the Frankfurt Book Fair, which opened today. Joel, a digital marketing expert and the author of Six Pixels of Separation (Grand Central), told his audience that the industry is ready for a reboot. From Publishers Weekly:Consumers in today’s networked world are moving faster than marketers, Joel noted, and their
